To our customers and community,

Today, I’d like to announce that MADThread will be taking an indefinite break. We know many of you will be disappointed, and this has been a tough call for many reasons.

Over the last year, our team built MADThread with blood, sweat and tears, beleaguered by all-nighters and fuelled by excitement to change the way that women shop for clothes. MADThread was started from my living room, with me serving and getting to know customers on a one-to-one basis via WhatsApp. Our customers and our team are frankly a large part of our lives.

I’ve spent many sleepless nights thinking of how to deal with this, and although the rapid proliferation of COVID-19 worldwide has had an immense impact on our daily lives, at the same time, the last two months of relative quietness has also given me time for much reflection and clarity

We started MADThread with the mission to help women achieve everyday confidence and in the last two months we have realised that we may not be able to continue giving you that – so it is time to stop.

We have not come to this decision lightly and, when we return, it would be with a bigger and better customer experience.

This is a farewell but not goodbye forever.

Love,

Nicole and the MADThread Team

P.S. Answers to other key questions can be found here. We will miss you all.